Posted on by Olivia
Tell Your Story with Video

Whether you’re a B2B or B2C company, many of you have a goal to attract new customers and get additional business. Let us tell you a stronger, more engaging way of doing just that. Better yet, let us show you!



Many of your websites are filled with excellent “About Us” sections, highlighting your wonderful sales staff, your achievements and awards, and possibly even a testimonial section with wonderful things customers have to say about working with you.


We’re here to show you how to go one step above all of that – tell your story with video!


We recently created a series of testimonial videos for our client the Innovation Center. But before you get an idea in your head of what these look like – they’re NOT your traditional testimonials. These are not videos of people on camera saying “I use this company because ______. I like this company because _____.”

What we created are a series of videos with customers telling us about their lives – how they got into this industry, some of their earliest memories in this industry, and in some cases, even showing their nostalgia of working with their family members who are no longer with us.



When watching these videos, you feel an emotional connection to these individuals. You can tell they are not scripted, but are talking about their lives and their passions. They are talking about what they know and welcoming viewers to have a glimpse into their lives – before getting to the nitty gritty: the true moment of WHY they use our client, how this company has helped them, and why you should use their services, as well.


From there, we emerge into stories of times our client, the Innovation Center, helped these individuals. The stories are beyond believable – They are real, raw, and emotional.


Still not convinced? Let us tell you with numbers:

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
  • Including a video on a landing page can increase conversion rates by 80%
  • Video posts on Facebook have 135% greater organic reach than photo posts
  • The top three most effective types of video content: 1 – Customer testimonials (51%), 2 – Tutorial videos (50%), 3 – Demonstration videos (49%)
  • Companies using video enjoy 41% more web traffic from search than non-users


We say, why not tell your story with video? Let us show you just what it can do for your business.


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About Martinez Creative Group

Martinez Creative Group (MCG) is a full-service marketing communications agency providing strategic counsel, branding and integrated communications and was established in 2004. Today MCG serves a diverse range of clients on a local, regional, and national basis with integrated marketing, advertising, and design services, with projects including: graphic design, website/web design, mobile solutions including mobile sites and mobile apps, print materials including flyers, posters, and brochures, branding and identity collateral, social media marketing solutions and strategy, and more marketing and advertising projects.