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Stanley Security Wins 2018 SAMMY Award

Stanley Security Wins 2018 SAMMY Award for Best Overall Integrated Marketing Campaign



For the second year in a row, Stanley Security brought home the SAMMY award for the Best Overall Integrated Marketing Campaign, and MCG is honored to share in this incredible recognition for Stanley.


The SAMMY Awards are sponsored by Security Sales & Integration and celebrate the best in marketing excellence by honoring security dealers and integrators for their marketing, business, installation, and overall excellence. Read the full story in Security Sales & Integration here.


As Stanley Security Senior Director of Marketing Beth Tarnoff says, the company’s latest award-winning campaign was founded on putting its “unwavering purpose” into actionable and inspiring words: For Those Who Make the World Safer.


This purpose was the foundation of the central theme of Stanley’s 2017 integrated marketing campaign — REAL HEROES, REAL STORIES, REAL RESULTS — which was used across a number of print and digital marketing platforms. MCG was thrilled to work with Stanley on creating the concept and imagery behind the Real Heroes campaign:


The goal of an integrated marketing campaign is to drive promotional activities across a range of media channels while maintaining a consistent message to target audiences.


Stanley’s marketing team focuses on a “customer first,” approach, Tarnoff says. The goal is to create an individualized customer experience, from their first touch with Stanley through a tradeshow, to thought-leading emails they receive, all the way down to their interaction with sales, installation, monitoring, and service teams.


This vertical-driven approach for each new security solution creates unique pieces based on the individual needs of every target market. Each market faces very different security issues – from education, healthcare, retail, and finance, to enterprise, small- and medium-size businesses (SMBs), government, and corrections.


The campaign included: social media, direct mailings, digital and print advertising, email marketing, sales tools, promotional giveaways, and customer events. The campaign also encompassed a number of print brochures, including the Stanley Insights Retail brochure, which MCG had the honor of producing:




The familiar Stanley yellow and black are prominent throughout the company’s marketing materials, with the intent of conveying the value of a trusted, 175-year-old company that started as a simple tool business and today is a globally recognized brand of excellence.


The accent blue color is also incorporated throughout all materials to represent the company’s innovative solutions that empower its customers as REAL HEROES.


Each of the marketing pieces is designed to complement the other. All collateral has a consistent design, color scheme, and physical layout. Each piece begins with educational content followed by promotion and ending with the call to action.


“The brochure suite not only conforms to the Stanley brand standards, but also supports our theme of REAL HEROES making their world safer,” Tarnoff says.


Stanley Security has partnered with MCG since 2015 on a wide array of print, digital, and branding campaigns ranging from advertising, tradeshow, and promotional products to brochures, whitepapers, and infographics.


We congratulate the Stanley Security team on their latest success and are honored to work together to make the world safer!



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