Northern Illinois Food Bank

The mission of Northern Illinois Food Bank is simple: to lead the northern Illinois community in solving hunger by providing nutritious meals to those in need through innovative programs and partnerships. Northern Illinois Food Bank is the source of nutritious food, innovative feeding programs, and hope for more than 71,000 people each week in the 13-county area they serve. Northern Illinois Food Bank is a member of Feeding America.

Northern Illinois Food Bank tapped MCG for a marketing campaign targeted toward farmers and rural communities in northern Illinois to donate to their local food pantries. The campaign included print and digital advertising, a poster campaign, and a 30-second radio spot voiced by Max Armstrong, one of the most widely recognized voices of American agriculture.