January 2017Martinez Creative Group Announces 3 Wins in the 2017 AVA Digital Awards
The winning projects include:
• "Twas the Night Before Deadline" Animated Video: Marketing
• "Twas the Night Before Deadline" Animated Video: Writing
• NIA "Superhero" Radio Spot
"Twas the Night Before Deadline" unveils a look at what happens in the creative shop when the team is up against deadline. The animated piece is a combination of classic storytelling set against the backdrop of the popular holiday rhyme.
In the category of writing, for which the video also won a Platinum Award, the script cites several cultural references from "Mad Men," "It's a Wonderful Life," and "Seinfeld's" Art Vandelay, the eponymous creator of Vandelay Industries.
The "Superhero" radio spot for client Northern Illinois Alliance positioned NIA as the superhero who "swoops" in to save a young, hungry crop by providing all the tools and nutrients it needs to grow big and strong. MCG also designed and created the NIA logo and branding:
AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts as well as other forms of user-generated digital communication.
AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, and public relations professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.
AVA Digital Award winners include companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the communications industry.
Winners were selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com
"We are honored to be selected among the strong pool of talent that comprises the AVA Digital Awards," said Kris Martinez, President of MCG. "We are thankful to our clients who trust us to create such a high caliber of marketing communications on behalf of their brands."
For more information on the AVA Digital Awards, please visit: www.avaawards.com