Posted on by Kris
MCG Partners with Kelco Industries for Rebrand, Website Redesign, MarComm

 

 

When Kelco Industries CEO Kevin Kelly approached MCG for a website redesign, it was a welcome conversation. MCG had worked with Kelly’s companies for a number of years under four different brands: Flex-Weld, Guardian Electric, Advanced Molding Technologies, and Western Consolidated Technologies. Now, Kelly had restructured his companies and was looking to tap MCG with a new opportunity: to bring all four companies under the Kelco brand.

 

Kelco manufactures precision-engineered solenoids, control grips, switches, relays, coils, injected- and insert-molded products, PTFE and lathe cut rubber, bellows, expansion joints, and flexible connectors. Kelco products are used in almost every industry from medical and security to aeronautics, renewable energy, and transportation.

 

Working on a company rebrand is not an overnight process. It takes time to implement change, especially for companies that have had the success and longevity of the Kelco companies. Having been in business for over 100 years, their customers were used to working with the individual companies. The new company name required a change in thinking for their employees as well.

 

The consolidation was an opportunity to introduce existing customers to the wide array of products offered by the other Kelco companies. For example, customers who know Kelco for their HVAC products may not be aware that they also manufacture seals, gaskets, and switches – products that can also be used in their customer’s products and operations.

 

Four Divisions. One Website.

“The new website allows customers to easily find what they need, and also learn about opportunities for cost reductions across product divisions,” said Kevin Kelly, CEO of Kelco Industries. “Previously, customers who did business with one of our brands didn’t know everything Kelco had to offer. Now it’s one-stop shopping.”

 

 

MCG has been happy to provide the following services for Kelco:

  • Website design and development
  • Consolidate all four companies under one comprehensive website
  • Development of strategic communications plan
  • Written web content
  • Social media
  • Email marketing
  • High-end graphics for key sections
  • SEO to help optimize keywords and improve search rankings

Industries Served

Kelco is the go-to partner for forward-thinking companies looking for efficient, bottom-line boosting products and solutions across many industries, including:

 

HVAC – HPH series heat pump/water hose, gold series braided hose assemblies, hose assemblies, silver series braided hose assemblies, expansion and seismic loops

 

Medical – seals, rings, tubes, billets, solenoids, and gaskets for applications including ventilators, blood analyzers, fluid dispensing, pinch valves, pharmaceutical dispensing, respirators, centrifuges, imaging, and sterile processing systems

 

Renewable Energy – custom wound coils, DC latching solenoids, laminated solenoids, frame solenoids

 

Construction – custom solenoids, DC latching solenoids, laminated solenoids, frame solenoids, tubular solenoids, spring kits

 

Aerospace – MS 4- and 5-way switches, rocker switches, linear transducers, trigger switches, toggle switches, slide switches, thumbwheel switches

 

Automotive – value added sub components, electrical connectors

 

 

The new website also offers access to some of Kelco’s top features:

 

Custom Design Services

Kelco Industries provides excellence in design and fabrication of high-quality engineered products to its customer’s exact specifications. Their strength is solving problems with innovative solutions where the competition failed, and Kelco guarantees zero defects and competitive pricing. “We’re excited for our customers to learn about all the expanded benefits we offer,” Added Kelly.

 

Request a Quote

The new Kelco website has a simple, one-click “Request a Quote” feature that appears on every page, no matter which division a customer does business with.

 

Additional Features

The mobile responsive website provides an excellent user experience, whether accessed on a phone, tablet, laptop or computer. Kelco’s customers thrive in demanding industries, and often work in the field where they’ll need access to reliable and convenient product information. The website is designed to ensure total customer satisfaction while on the go, including downloadable product brochures and sell sheets, and a complete distributor network with contact information. The website also features Kelco’s company history, certifications and career opportunities.

 

If you are looking for a competitive bid on parts and components, please contact Kelco for more information. We’re also happy to discuss your next web or marketing project; please call 630-945-3390 for more information.

 

Marketing communications is all about effective storytelling. I would love to hear your stories, so please email me at Kris@martinezcreativegroup.com – I’d love to connect!

Love this post? Share it here:

About Martinez Creative Group

Martinez Creative Group (MCG) is a full-service marketing communications agency providing strategic counsel, branding and integrated communications and was established in 2004. Today MCG serves a diverse range of clients on a local, regional, and national basis with integrated marketing, advertising, and design services, with projects including: graphic design, website/web design, mobile solutions including mobile sites and mobile apps, print materials including flyers, posters, and brochures, branding and identity collateral, social media marketing solutions and strategy, and more marketing and advertising projects.

ON THE BLOG