How Limitations Drive the Creative Process
Think creativity is open-ended and free? Our limitations define our creativity. Whether it’s a commercial, logo, website, or mobile app – defining the target market, campaign goals, and intended message drive how the creative comes together.
So we took a quick poll around the office and asked: “What is your favorite creative project to work on?” Check out our answers below.
Laura: “Logo design. You have to get so much information in one little mark. And you can’t have anything extra in there that doesn’t belong.”
Olivia: “Infographics! They’re bright, creative images sharing a bunch of fun facts and statistics. They get people informed in an engaging, eye-catching way.
Nicole: “Producing commercials. I like seeing how the actors work and how everything just comes together.”
Kris: “Writing and storyboarding 30-second spots. Radio or TV. I love the limitations of 30 seconds; you have to get right to the point and be interesting enough to keep the audience engaged. And listening to voiceover auditions is always a hoot.”
So tell us…what’s your favorite creative project to work on?
About Martinez Creative Group
Martinez Creative Group (MCG) is a full-service marketing communications agency providing strategic counsel, branding and integrated communications and was established in 2004. Today MCG serves a diverse range of clients on a local, regional, and national basis with integrated marketing, advertising, and design services, with projects including: graphic design, website/web design, mobile solutions including mobile sites and mobile apps, print materials including flyers, posters, and brochures, branding and identity collateral, social media marketing solutions and strategy, and more marketing and advertising projects.