Posted on by Olivia
Do You Need Help Managing Your Social Media Strategy?

Whether you’re a national brand or a small startup, building a successful business relies on the same thing: consistent marketing.


When you’re busy running the day-to-day operations of your business, marketing can sometimes take a backseat. Even though we all know it’s essential, social media marketing can often be an afterthought. For busy business owners and marketing managers, the thought of researching, planning, writing, and executing a social media campaign can be overwhelming.


If you’re a small business or an established brand that needs help, but aren’t sure where to start – we should talk. MCG can help you get the results you’ve always wanted with your social media.



5 ways MCG can help manage your social media:


Taking time to understand your unique situation

Every business is unique and the social media landscape is constantly changing. MCG can help your business with the newest social media features and platforms that will benefit your business. By using targeted analytics and staying current with digital marketing and social media trends, MCG can target your specific audience by delivering content to your customers at the most effective times and days.



Crafting a Voice for Unique Brand Identity

Strengthening brand identities through social media is one of our specialties at MCG, which allows business owners and marketing managers to have a hands-off approach to social media. We handle content planning, creation, posting, and analytics to help you reach your business objectives.


Building Your Database to Grow Your Leads

Your customers are on social media several times a day. But how can you reach them if you’re not creating the information they seek? Through effective social media implementation, MCG can help your business be found. Social media is the online conversation that can help keep your customers engaged and connected with your brand through everything you have to offer – and everything they’re interested in. Digital word of mouth – created through social media – can also bring in new prospects and create new leads for your database.



It’s All About Listening…

Listening to what your customers are saying about your brand on social media can help you get an in-depth look at what you’re doing well – and where you may be dropping the ball. This can help shape and inform decisions about upcoming product solutions and new service offerings. It can also help build better engagement with existing customers.


…and Responding

Even business owners and marketing managers who understand social media might not have the time to manage every account and engage in every conversation, let alone be responsive to customer needs and stay abreast of industry trends and changes. MCG can help you be prepared by crafting response messaging, business communications strategies, and crisis communications strategies.



Social media is just one piece of the marketing puzzle. We can also manage your paid advertising campaigns with media strategy, planning, and execution. Aiming to help your audience grow, we can build strategic SEO campaigns, paid advertising campaigns, website content updates, and digital video marketing.



With over 14 years as an independent marketing firm, MCG is experienced in helping brands grow. Our clients rely on us for both single campaigns and ongoing business relationships. With a wide range of clients on a local, regional, and national basis, MCG is able to build solutions as unique as they are.


Connect with us. We’d love the opportunity to share why MCG would be a great social media partner for your company!


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