Consistency is Key to Staying Connected with Your Customers
Consistency is the key to staying in touch with your customers and prospects – especially in times of uncertainty. No matter the size of your organization, consistent marketing is critical to letting people know you’re ready to help them achieve their business objectives.
As the world trends toward virtual meetings and events, maintaining the digital face of your brand is more important than ever. But with budgets being slashed across all industries, you may not have the funds to launch massive marketing campaigns at the moment. Crafting clear, consistent social media posts and following up with effective email marketing may be all that your company needs right now to stay in front of your customers.
Below is a quick snapshot of a few clients we’ve served with cost-effective marketing communications:
Content Development, eMail Marketing, and Social Media:
Kelco Industries manufactures precision-engineered products for almost every industry from medical and security to construction, renewable energy, and transportation.
We’ve worked with Kelco on the redesign of their website and continue to manage content and updates for their thousands of eCommerce products. Staying in touch with their manufacturing customers is critical throughout the year, and MCG helps Kelco with ongoing marketing strategy through weekly email marketing and social media.
Celebrating a Milestone Anniversary:
A milestone anniversary is always an excellent marketing opportunity to share. Letting people know the longevity of your business assures them that you’ll continue to weather whatever challenges come your way. We worked with Great Lakes Hybrids on their 95th anniversary celebration, which included an interactive timeline used in print, trade show signage, advertising, social media, email marketing, and animated video.
Banner Ads and Social Media:
We’ve worked with Stanley Security on the branding and promotion of several of their trade shows and product launches. Stanley has relied on MCG’s creative team for high-end banner ads, product naming, signage, email banners, brochures, and digital marketing.
eMail Marketing, Video, and Social Media:
Email marketing and social media help Randal Retail Group stay connected with their prospects and customers on new projects and services. MCG has provided strategy, creative, copywriting, website updates, and video to help Randal Retail “build the retail experience one store at a time.”
Infographics to Make a Splash:
Social media is replacing many live events, and infographics are a striking way to make your social media message stand out. Taking part in a national celebration on social media is a great way to stay connected to your audience, and MCG has been happy to provide the National AgriMarketing Association with high-end infographics for National Ag Day to show support for the farmers who grow our nation’s food, fuel, and fiber.
If you’re looking for cost-effecting support for consistent marketing communications, give us a call at 630-945-3390. We’re happy to discuss how we can help with your email marketing, social media, and other ways to help you stay connected with your customers.
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