Author Archives: Olivia

About Olivia

PR & Social Media Coordinator

6 Tips for Great Storytelling in Marketing

Everyone loves a good story. This is true whether you’re sitting around a campfire, reading a blog post, or scrolling the internet for the day’s news.     Good stories are everywhere. It’s often just a matter of taking the …

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6 Steps to Master the Art of Communication in a Digital World

In the last few years, basic business communications skills have deteriorated. Email, texting, and conference calls have taken the place of in-person meetings, which makes it hard to connect on a personal level. Hiding behind a screen or monitor makes …

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7 Tips for Creating Compelling Video Content

Chances are, you’re probably already aware of the popularity of video content on social media. Users love video because it’s easy to digest, easier to share, and it’s memorable. Because smartphones have made video viewing and sharing so easy, it’s …

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6 Reasons Why People Don’t Follow Their Dreams

  This past weekend, I watched Dead Poets Society again for the first time in almost 30 years. In it, Robin Williams’ character quotes Henry David Thoreau when he says, “Most men lead lives of quiet desperation.”   How many …

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Time for a Rebrand: Making Sure Your Image Matches your Mission

When we met with the Geneva Foundation for the arts (“GFA”) and heard their vision for their brand, we knew we could help craft a campaign that would align with their mission. We love working with nonprofits, and we were …

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Behind the Scenes of Stanley Security’s REAL HEROES

A Behind the Scenes Look at the Making of REAL HEROES How one brand identified the strength behind their promise: the people     As part of their 2017/2018 integrated marketing campaign, Stanley Security tasked MCG with developing a creative …

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What’s the Deal with Web Hosting?

Isn’t all hosting the same?   The answer, clearly, is no.   Most marketing managers and business owners are aware of the need to create and share compelling web content, but many overlook the importance of also choosing a reliable …

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Do You Need Help Managing Your Social Media Strategy?

Whether you’re a national brand or a small startup, building a successful business relies on the same thing: consistent marketing.     When you’re busy running the day-to-day operations of your business, marketing can sometimes take a backseat. Even though …

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6 Benefits of Partnering with a WBENC-Certified Agency

Since 2016, Martinez Creative Group has proudly maintained a Women’s Business Enterprise (WBE) Certification through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the U.S. MCG is happy …

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Why Being Positive is Just as Important as Your Elevator Pitch

You’re going to a business event and you’ve prepared your elevator pitch: your 30-second spiel intended to impress everyone in the room. You’ve crafted it, practiced it, and improved on it.    But did you remember to just…be yourself?   At MCG, our elevator …

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