Author Archives: Olivia

About Olivia

PR & Social Media Coordinator

6 Tips for Great Storytelling in Marketing

Everyone loves a good story. This is true whether you’re sitting around a campfire, reading a blog post, or scrolling the internet for the day’s news.     Good stories are everywhere. It’s often just a matter of taking the …

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6 Steps to Master the Art of Communication in a Digital World

In the last few years, basic business communications skills have deteriorated. Email, texting, and conference calls have taken the place of in-person meetings, which makes it hard to connect on a personal level. Hiding behind a screen or monitor makes …

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7 Tips for Creating Compelling Video Content

Chances are, you’re probably already aware of the popularity of video content on social media. Users love video because it’s easy to digest, easier to share, and it’s memorable. Because smartphones have made video viewing and sharing so easy, it’s …

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6 Reasons Why People Don’t Follow Their Dreams

  This past weekend, I watched Dead Poets Society again for the first time in almost 30 years. In it, Robin Williams’ character quotes Henry David Thoreau when he says, “Most men lead lives of quiet desperation.”   How many …

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Behind the Scenes of Stanley Security’s REAL HEROES

  As part of their 2017/2018 integrated marketing campaign, Stanley Security tasked MCG with developing a creative theme for one of the industry’s largest tradeshows, the ASIS show.   ASIS attracts a robust audience of security decision makers from across the …

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What’s the Deal with Web Hosting?

Isn’t all hosting the same? The answer, clearly, is no.   Most marketing managers and business owners are aware of the need to create and share compelling web content, but many overlook the importance of also choosing a reliable web …

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Do You Need Help Managing Your Social Media Strategy?

Whether you’re a national brand or a small startup, building a successful business relies on the same thing: consistent marketing.   When you’re busy running the day-to-day operations of your business, marketing can sometimes take a backseat. Even though we …

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6 Benefits of Partnering with a WBENC-Certified Agency

Since 2016, Martinez Creative Group has proudly maintained a Women’s Business Enterprise (WBE) Certification through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the U.S. MCG is happy …

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How to Motivate Your Staff to be Your Brand Ambassadors

Longtime client Pearson Fuels came to us looking for a way to help their employees better learn their business – and supply them with enough information to become their brand ambassadors.     Based in San Diego, Pearson Fuels opened in …

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Stanley Security Wins 2018 SAMMY Award

Stanley Security Wins 2018 SAMMY Award for Best Overall Integrated Marketing Campaign     For the second year in a row, Stanley Security brought home the SAMMY award for the Best Overall Integrated Marketing Campaign, and MCG is honored to share in …

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