Author Archives: Kris

About Kris

President and Creative Director

Finding Strength in Vulnerability

  People try to hide vulnerability at all costs. I find this is especially true for female entrepreneurs. We’re so busy working to manage it all – or at least projecting the appearance that we’re managing it all. But focusing …

Posted in BLOG, Branding, Social Media, Web, WEB & MOBILE | Leave a comment

MCG Celebrates 15 Years

              2019 marks the 15th year MCG has been in business, and it’s been a heck of a ride. I can’t believe when I started off freelancing on my own in 2004 that MCG …

Posted in BLOG, Branding, Social Media, Web, WEB & MOBILE | Leave a comment

3 Tips to be More Persuasive in Your Communications

How often do you struggle with writing some of your most basic marketing communications?   Even weak writers can learn how to engage an online audience. All it takes is a little creativity and a basic idea about what your …

Posted in BLOG, Branding, Social Media, Web, WEB & MOBILE | Leave a comment

9 Steps to Keep Your Video Budget on Track

There’s no doubt that video marketing is all the rage. Modern brands need to know not only what kinds of videos to make, but also how to shoot them without blowing the budget.   Just 10 years ago, online video marketing almost wasn’t worth …

Posted in BLOG, Video | Leave a comment

A Branding Refresh for the City of St. Charles

When the City of St. Charles came to us looking for a branding redesign, we immediately jumped on board this exciting project. While the City already had an established logo and brand messaging, they knew that their logo and materials …

Posted in BLOG, Branding | Leave a comment

5 Reasons Why Graphic Design is Critical for Your Message

Graphic design is an essential element of marketing success for any business and should play a huge role in your marketing plan – from message delivery to user experience.     Graphic design isn’t just having access to the right …

Posted in BLOG, Branding, WEB & MOBILE | Leave a comment

How Do You Brand Something You Can’t See?

  How do you brand something you can’t see? This was one of the first questions we had when STANLEY Security tapped us for a new image campaign for Thermal Perimeter Detection, a thermal-based security system.   Thermal Perimeter Detection …

Posted in BLOG, Branding | Leave a comment

FieldReveal: New Branding Campaign Celebrates 20th Anniversary

FieldReveal is a proven precision ag system and comprehensive mapping and data platform built for agronomists. To help celebrate the longevity of their success, FieldReveal needed a memorable way to mark their 20th anniversary and tapped MCG with the branding project. The FieldReveal …

Posted in BLOG, Branding | Leave a comment

Martinez Joins Enterprising Women Advisory Board

We’re excited to announce that Kris Martinez, Owner and Creative Director of Martinez Creative Group, has been accepted to the Advisory Board of Enterprising Women Magazine.   The Enterprising Women Advisory Board is comprised of over 130 women and men …

Posted in BLOG, Team MCG | Leave a comment

Planning for 2019: 7 Steps for Next Year’s Marketing Strategy

It’s that time of year again. Holiday decorations are already starting to creep in at national retailers, and we haven’t even stared down our Thanksgiving leftovers yet.   So – what are your plans for next year? Savvy marketers know …

Posted in BLOG, Branding | Leave a comment
  • Archives

  • Meta