Author Archives: Kris

About Kris

President and Creative Director

A Trailblazer of Creativity

This article first appeared in the Summer 2021 edition of Enterprising Women Magazine.      When Kris Martinez launched her marketing agency in 2004, she had no idea that Martinez Creative Group would become a trailblazer of creativity. Based just …

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Dismantling a Stacked Deck

      According to a report by the National Women’s Law Center, women lost 140,000 jobs in December of 2020, which underlines the disastrous economic impact that the coronavirus continues to have on working women and their families.   …

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Creating Engaging Technical Videos

  At the heart of graphic design and marketing is the art of communicating messages and ideas in a memorable, visual way. When breaking down a technical process for ease of use and understanding, every detail needs to be considered. …

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Make 2021 a Year to Remember

  If there’s one thing we can all agree on, surviving this year and moving on to 2021 is one of our top priorities. While the uncertainties of the pandemic have upended just about everything, looking at the new year …

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Writing to Relieve Stress and Anxiety

  The Covid-19 pandemic has led to a mental health crisis in America. A recent survey by the Centers for Disease Control found that almost 41% of respondents are struggling with mental health issues stemming from the pandemic, with a …

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Custom Web & Mobile Design to Meet Your Unique Needs

  Every project we work on is as unique as the clients who trust us with their brands. From mobile sales tools and informational sites to eCommerce platforms housing thousands of products, MCG has designed and developed a wide range …

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Consistency is Key to Staying Connected with Your Customers

  Consistency is the key to staying in touch with your customers and prospects – especially in times of uncertainty. No matter the size of your organization, consistent marketing is critical to letting people know you’re ready to help them …

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Freedom for Wherever Life Takes You: O2 Digital Animated Video

  When Old Second National Bank was looking to launch O2 Digital, their exciting new mobile banking platform, they knew they needed something that makes a splash. Old Second approached MCG looking to create an animated video that quickly explains …

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Sweet 16: Lessons Learned from 16 Years in Business

  In 2004, Facebook was launched, “Friends” aired its final episode, and only about half of all homes in the U.S. had internet access. When I started my company in 2004, I’d just had my second child and made the …

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Why the #MeToo Movement is Just the Beginning

  As I write this, I’ve just returned from the 2020 Sundance Film Festival in Park City, Utah, where I saw exactly zero films. I was invited as a guest by a colleague of mine, as I have a few …

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